From Laguna Beach to the streets of the world
Stussy is much more than a streetwear brand. It's a Californian legend, born on the beaches of Laguna Beach in 1980, that revolutionized urban fashion by fusing surfing, skateboarding, hip-hop, and art. Today, Stussy is a global streetwear icon, worn by generations of enthusiasts.
The origins: 1980
It all started in 1980 in Laguna Beach, California, when Shawn Stussy, a young surfer and board shaper, began to put his graffiti signature on his creations.
His distinctive signature, inspired by graffiti and calligraphy, quickly became recognizable on Californian beaches.
In 1984, Shawn Stussy partnered with Frank Sinatra Jr. (not the singer!) to officially launch the Stussy brand and produce t-shirts, sweatshirts and caps with the signature logo.
The iconic signature
The Stussy logo is one of the most recognizable in the world:
• Handwritten signature of Shawn Stussy
• Graffiti/calligraphy style
• Black on white (or reversed)
• Timeless and authentic
Global expansion: 1985-1990
In the 1980s, Stussy experienced explosive growth:
- 1985: Opening of the first store in Laguna Beach
- 1987: Expansion into Japan (huge success)
- 1988: Opening in New York and London
- 1990: Stussy becomes a global brand
Japan embraced Stussy en masse, making the brand a cultural phenomenon.
Stussy and hip-hop culture
In the 1990s, Stussy became deeply embedded in hip-hop culture:
- Driven by rappers, DJs and graffiti artists
- Street credibility symbol
- Collaborations with artists
- Appearance in music videos and concerts
Stussy is becoming a uniform of authentic streetwear.
Stussy and skateboarding
Stussy is also a cult brand in the world of skateboarding:
- Sponsoring professional skateboarders
- Durable and comfortable clothing
- Casual and urban style
- Collaborations with skate brands
The Stussy Tribe: 1990s
In the 1990s, Stussy created the "Stussy Tribe" (International Stussy Tribe - IST):
A global collective of creatives, artists, musicians, skaters and influencers who embody the Stussy spirit.
Famous members: DJs, graffiti artists, photographers, designers...
The Tribe reinforces Stussy's image as a cultural and community brand.
Iconic collaborations
Stussy has collaborated with numerous brands and artists:
- Nike (Stussy x Nike Air Force 1, Dunk, Blazer)
- Supreme (limited collaborations)
- Converse (Chuck Taylor, One Star)
- Carhartt WIP
- Dior (2020 - historic luxury collaboration)
- BAPE, Neighborhood, Fragment Design
Iconic products
Stussy Stock Logo Hoodie
• The iconic hoodie
• Embroidered or printed Stussy logo
• Various colors
• A streetwear essential
Stussy 8 Ball Tee
• T-shirt with the 8 Ball logo
• Retro 90s design
• Highly sought after
Stussy Bucket Hat
• Iconic bucket hat
• Embroidered logo
• Surf/skate style
Stussy Varsity Jacket
• University jacket
• Preppy/streetwear style
• Premium quality
Stussy today
Today, Stussy remains a global benchmark in streetwear:
- Presence in 60+ countries
- Stores in Los Angeles, New York, Tokyo, London, Paris...
- Prestigious collaborations (Dior, Nike, Converse...)
- Global fan community
- Influence on the entire streetwear industry
Why does Stussy remain a safe bet?
- Authenticity and heritage of over 40 years
- Exceptional quality and durability
- Timeless and recognizable design
- Rooted in surf, skate and hip-hop culture
- Prestigious collaborations
- A passionate global community
- High resale value on the vintage market
At Fripes Sélect
We offer a selection of authentic and reworked Stussy pieces, carefully chosen for their quality and style. Hoodies, t-shirts, jackets... Discover our collection.
At Fripes Sélect, elegance is what we respect!